A fitness mobile application that offers a gamified experience for users to earn rewards while improving their fitness.
Design Brief
This project is a design challenge given by NetBrahma.
Food waste is a global issue, with vast amounts of unused food being discarded in hotels, weddings, restaurants, and other places. Tackling this challenge requires a multi-faceted approach, including encouraging food donations, building trust, ensuring transparency, and potentially monetizing the process.
The brief was to design a cost-effective mobile app solution that helps reduce food waste on a large scale.
Industry
FoodTech
Timeline
2 weeks
Role
UX Research, UI Design
MY DESIGN APPROACH
(01)
My design approach places a strong emphasis on the platform’s core feature of transforming workout sessions into rewarding gamification experiences by combining fitness with financial benefits. I explore the move-to-earn concept and try to find out the users approach to fitness and working out. I try to pinpoint the users motivation to workout and attach a tangible value to it, making their fitness journey more sustainable and enjoyable.
CHALLENGE
(02)
WHAT IS THE PROBLEM
The restaurant industry is one of the major contributors to food waste in India. According to the Food Waste Index Report 2021 by the United Nations Environment Programme (UNEP), India generates about 68.7 million tons of food waste per year, out of which 11.9 million tons come from the food service sector.
SOLUTION
My goal was to create a platform where anyone can donate their excees food which might go to waste and people around their area can find and pick it up for themselves.
This also impact our ecosystem, by reducing the amount of food waste we're trying to reduce greenhouse gas emissions associated with food waste and also saves money.
Problem Statement
(02)
I spoke to 11 users including college students, event planners, working professionals, restaurant owners and caterers. I then analyzed the information to work on the feature prioritisation.
Everyday, a lot of food goes to waste, while people have trouble finding affordable meals
A resource sharing platform can bridge this gap by reducing waste and hunger
Encourages contributions and promotes community spirit to those in need
The food can be given to street dogs and other animals
FoodLoop Users
(03)
WHO ARE THE STAKEHOLDERS
The target audience have been catagorised into three: Doners, Sellers, Receivers/Donees
Donee/Buyers/Receivers
College students, other individuals
Tight on cash individuals, individuals staying in hostel, individuals without access to homecooked meals.
Organization, Charity workers
Certified donation centres working to feed the needy can buy food at a minimal rate or receive as donations.
Pet shelters, individuals
Individuals who want to feed street dogs clean food can avail the extra food.
Doner/Seller
Restaurant Owners
Leftover food can either be sold at a minimal rate or donated.
Caterers and Event Planners
Leftover food can either be sold at a minimal rate or donated.
PROCESS
(04)
Feature Prioritisation
Users can post food details easily and donate, sell or receive food using the account.
Recipients can find nearby food through a map or a list view.
A request system ensures easy communication between donors and recipients.
Constraints
Delivery services are complicated to organize and require a lot of resources
We don't allow a person to order items from multiple people because it can cause confusion in procesing orders.
We don't focus on partnership for large-scale food donation because it doesn't simplify operations.
USER FLOW
(06)
LOW FIDELITY SKETCHES
(08)
I designed the low fidelity of the main user flows of the app to know the screens to see the future flows and organise the ideas that I had for the FoodLoop app.
HI-FIDELITY PROTOTYPE
(10)
FEATURE 1
Single Hompage
A seamless experience where donors, sellers and receivers use the same app to share, sell and receive extra food effortlessly, fostering community and reducing waste.
FEATURE 2
Listing of products
As a doner or seller one can easily list their extra food online.
As a receiver or a person looking for food, one can view the products from the list.
The listed items have been catagorised separately into the 'Purchase' and 'Donation' for easy navigation.
Furthermore, the items have also been compartmentalised into sub-categories for better experience of the users.
'Pet friendly' food items are clearly mentioned for donees or receivers wanting to buy food for street animals.
FEATURE 3
Donation
As a user looking for food in the app, one can search the donation list under which all the food that is up for donation are listed.
This listed food are free of charge and one has to book the food and go in-person to the address mentioned to collect the food.
FEATURE 4
Donation Edit
You can edit the booking details to add or subtract the food items after the booking confirmation.
You can also cancel the booking confirmation.
FEATURE 5
Purchase
As a user looking for food in the app, one can also search the purchase list under which all the food that is up for purchase at a minimal rate are listed.
One has to book the food, go in-person to the address mentioned, check the food and to collect the food.
One also has the option of rejecting the food if it is spoilt
FEATURE 6
Purchase Edit
You can edit the purchase details to add or subtract the food items after the booking confirmation.
You can also cancel the purchase confirmation.
FEATURE 5
Donate
You can easily make a donation of your extra food by uploading the details.
The doner has to mention their phone number for calls and updates and also put a picture of themselves for identification purposes.
The doner has to make sure that the extra food is not spoilt.
FEATURE 6
Sell
You can easily make a sale of your extra food by uploading the details.
The seller has to mention their phone number for calls and updates and also put a picture of themselves for identification purposes.
The seller has to make sure that the extra food is not spoilt.
KEY TAKEAWAYS
(11)
Reflecting on the project outcome
We decided to start with the must-have and should-have features, and while exploring these features I have had a better understanding of the importance of designing user-friendly experiences, ensuring accessibility for non-tech-savvy users.
The project is expected to expand its partners with brands in Dubai and also with major fitness organizations across the globe.
