A fitness mobile application that offers a gamified experience for users to earn rewards while improving their fitness.
Design Brief
Fitness club members face a range of expenses beyond their membership fees, including costs for nutrition, supplements, personal training, and fitness apparel. While these investments support a healthy lifestyle, they can become a financial burden over time. There is an opportunity to alleviate these costs by providing users with a way to monetize their fitness journey.
Our brief was to design a platform that enables users to earn rewards and monetize their workout sessions.
The Fitburn mobile application offers a gamified experience to make fitness engaging and rewarding, encouraging users to maintain their healthy habits while offsetting associated costs.
Clients
Ferhat Kacmaz
Chris Oldfield
Timeline
3 months
Role
Responsible for research, UX research, conceptualization of features, UX design, assistance with UI design and user testing
MY DESIGN APPROACH
(01)
My design approach places a strong emphasis on the platform’s core feature of transforming workout sessions into rewarding gamification experiences by combining fitness with financial benefits. I explore the move-to-earn concept and try to find out the users approach to fitness and working out. I try to pinpoint the users motivation to workout and attach a tangible value to it, making their fitness journey more sustainable and enjoyable.
CHALLENGE
(02)
WHO ARE WE SOLVING FOR:
We serve diverse user groups including people wanting to work out, gym enthusiasts, fitness influencers, gym centres, corporates.
WHAT ARE WE SOLVING
Financial Burden of Maintaining a Healthy Lifestyle: Regular fitness club members face additional expenses beyond membership fees, such as nutrition, supplements, personal trainers, and fitness outfits.
Lack of Motivation to Sustain Fitness Goals: For many individuals, the lack of immediate, tangible benefits from working out can lead to reduced motivation over time.
Monotony, repetition, and lack of observable progress
RESEARCH
(02)
We interviewed 16 participants. Participants with a decent knowledge of cryptocurrency and Web3.0 and an inclination toward fitness were grouped into the Convenient Sample. Participants with less or no knowledge of cryptocurrency and Web3.0 and an inclination toward fitness were grouped into the Stratified Sample.
We then analyzed the data through card sorting to understand their motivation and behaviour.
RESEARCH QUESTIONS
Some of the research questions include,
We created a set of open-ended questions focusing on the features of the app and also the expectations and need of the users.
What kinds/modules of fitness do you workout in the gym?
What motivates you to be a gym enthusiast?
Do you like working out in group or alone
How much do you spend monthly/quarterly/annually on gym memberships?
Do you track your workout? If yes, then how? (with wearables or manually)
What are your views on fitness activities & tracking in a game application?
If working out in a gym was a game, what would be the features that you would like?
What are your views on incentivizing your workouts in exchange for digital currency?
Which of the incentives will motivate you the most to workout in the app?
Fitness app that gives accurate tracking and data for personal satisfaction.
Multiple level to games to level up the intensity of workouts.
Compatibilty of the app with multiple wearables for seamless experience.
Rewards for the users exchangable for gym wearables, membership and diets.
The ability to connect with friends and community and interact in the app, gift exchange and competition.
Users new to Web 3.0 do not understand NFT and fears losing money.
FITBURN USERS
(03)
WHAT ARE THE USER NEEDS?
Creator Console platform will be used by different personas across various geographic demographic.
In addition to our direct customer, gym enthusiasts, gym centres, fitness influencers, sports brands, nutrition brands fall under the user pool.
Fitness Enthusiasts
Samarpan
Primary action includes understanding blockchain, account registration, Buing an NFT, starting workout, washing and upgrading NFT, renting NFT, collaborating with other users, exchanging coupons, gifts and discounts for other items
Fitness Influencers
Gary Lu
Primary action includes understanding blockchain, account registration, Buing an NFT, starting workout, washing and upgrading NFT, renting NFT, collaborating with other users, exchanging coupons, gifts and discounts for other items
Gym Centres
Pawan
Primary action includes collaborating with the app to offer discounts on membership, gym items, wearables and diets.
Corporates
Primary action includes understanding blockchain, account registration, Buing an NFT, starting workout, washing and upgrading NFT, renting NFT, collaborating with other users, exchanging coupons, gifts and discounts for other items
PROCESS
(04)
Identifying and prioritising user jobs
A comprehensive list of user jobs across personas were framed and features were explored. This laid the foundation of our MVP.
An Example of a Job-To-Be-Done would be
PAINS
Privacy and security of wallet
Worried about the time to earn enough coins for upgrade
Optimized for a new user.
Might have to spend extra money on fitness apps
GAINS
Actively track calorie burn target
Motivated to workout regularly
Looks forward to upgrading customized NFT
Able to exchange rewards for gym items
COMPETITION ANALYSIS
(05)
Before the design phase, I did a competitive analysis to investigate various KPIs of the competition
NFT Types
Entry Price
Network used
Activities
Device and access requirement
Top features
Customisation
These are the insights that were discovered
The entry price on most of the apps are high.
All the apps work in only one blockchain.
All the app uses only running and walking as an activity to count the calories burned.
Very few apps provide customization to the NFTs
USER FLOW
(06)
IINFORMATION ARCHITECTURE
(07)
LOW FIDELITY SKETCHES
(08)
We designed the low fidelity of the main user flows of the app to know the screens to see the future flows and organise the ideas that we had for the Fitburn app.
CARDS AND COMPONENTS
(09)
PROTOTYPE
(10)
FEATURE 1
Workout intensity
Users can choose the intensity of the workout to excercise on depending on either the user is a beginner, intermediate or advanced.
This also allows the users to burn more calries and earn more coins.
This also incentivises the users to workout regularly to earn more coins
FEATURE 2
Washing
This features allows your NFT to be more efficient in a level, in terms of coins being earned with the same calories burnt, and also without upgrading your NFT.
You also get rewards when washing an NFT.
FEATURE 3
Upgrading
This feature allows you to upgrade your NFT to a different level and make your NFT more efficient.
You will earn more coins and rewards and the NFT is also customizable.
FEATURE 4
Renting
This feature allows you to rent your NFT to a friend which will earn you a reward.
And it also allows your friend to experience a different NFT without having to actually upgrade his/hers.
FEATURE 5
Staking
You can stake your cal coins for the community.
This allows you the users to earn an interest on the stake amount.
This also incentivises the users to workout regularly to earn more coins.
FEATURE 6
Swapping
You can easily swap your coins to a different chain which can be used in other web 3.0 purchases.
The more coins you collect, the more you can swap and use it for other purchases.
There is also compatibility with multiple blockchains and marketplaces.
OTHER SCREENS
KEY TAKEAWAYS
(11)
Reflecting on the project outcome
We decided to start with the must-have and should-have features, and while exploring these features I have had a better understanding of the importance of designing user-friendly experiences, ensuring accessibility for non-tech-savvy users.
The project is expected to expand its partners with brands in Dubai and also with major fitness organizations across the globe.
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