Design Brief
This project was a part of a visual desgn exercise wherein I had to rebrand Hari Stationers and Career Point.
The brief given was to completely rebrand the company and come up with a new brtand identity.
I also had to design an advertising campaign for the brand.
Industry
Branding
Timeline
2 weeks
Role
Brand Identity, Branding
About the brand
Hari Stationers and Career Point is one of the most trusted Stationery shops in Mansarovar, Jaipur. The owner established the shop in 2003 with his father. He named the shop as Hari based on his faith on God for the success of his shop.
The shop is one of the most popular stationery shops in the locality also due to the good nature of the shop owner.
The shop is always equiped with all the stationery items and even if they don't have the item you came for, at that particular moment, the shop owner makes it his prime priority to arrange it for you as soon as possible.
The shop provides you with the best possible items at the cheapest rates and it is open all days from 10 am to 8 pm except on Sundays.
About the campaign
Christmas is one of the vibrant and joyful festivals celebrated in our country. It is one of the key events that replaces the gloominess of winters with happiness. You can see red and white santas everywhere spreading joy and gifts. People love to buy new stuff during this time either for themselves and their families or to gift their loved ones
Shop owners love being the santa for their customers during this time. They roll out new and pretty items during this season and give good amount of discount on it to spread happiness and joy in their customer's lives
I picked up Christmas as the event for my brand campaign because we are soon approaching towards this festival of joy and stationery items are something that every person of every age group loves to have. Thus, running a Christmas campaign would be beneficial for both the shop owner as well as the customers. So, this Christmas, be your loved one's secret santa and gift them some amazing stationery items
